Latest News
Principal Hotels Rebrand
London, 10 October 2007.
Principal Hotels Rebrand as 'Principal Hayley Hotels and Conference Venues'.
Following the £358 million acquisition of Hayley Conference Centres by Principal Hotels in May this year, the company today announced that it has rebranded as 'Principal Hayley Hotels and Conference Venues'.
The rebrand highlights the message that Principal Hayley Hotels and Conference Venues appeal to the increasingly discerning conference market. Whether looking to host a multi-national conference, or a one-on-one meeting, the Group portfolio offers a unique "a la carte" selection of 16 conference-focussed city centre hotels and dedicated conference and training venues in key locations around the UK. Each is individual in character and style but are united under the Group's brand values of exceptional levels of customer service, respect of local culture and customer innovation.
As part of the rebrand a new logo has been introduced, along with a new-look collection brochure. Individual property brochures will be rolled out over the next six months and a new website, www.principal-hayley.com will be launched in the New Year.
Over the last three years over £100 million has been invested in existing estate within the Principal Hayley Group, with further investment planned in the UK and across Europe. CEO Tony Troy commented, "This is an exciting time for the Principal Hayley Group. We firmly believe that the conference market is becoming increasingly more demanding and sophisticated. Clients are looking for consistent high quality whether they are a conference organiser or a guest enjoying a leisure break; however the needs of each are clearly different. At Principal Hayley we pride ourselves on meeting the diverse requirements of all our customers. We are expanding and developing as a company and our vision is to be the best upper 4 and 5 star hotel and conference venue group across Europe."
The Principal Hayley portfolio currently includes 17 contemporary and luxurious properties offering a combined capacity of 3000 bedrooms, 400 meeting rooms and the ability to host 20,000 delegates per day.
