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Financial year begins on high for business tourism PR agency
London, May 2008
Davies Tanner, the PR and Marketing agency specialising in business and leisure tourism has made a strong start to the financial year, by becoming the retained PR agency for Principal Hayley Hotels & Conference Venues.
Davies Tanner will be representing the leading 4 and 5 star hotel and conference group as it becomes the only UK hotel brand to expand into Europe with properties opening in Paris and Barcelona later this year, as well as continuing a £100 million refurbishment of its 20-strong portfolio.
Alistair Turner, PR Director, Davies Tanner said: "It's not just our specialist knowledge of the hotel and conference sector which appealed to Principal Hayley, but also our expertise in brand strategy – Principal Hayley is a new brand, yet established company with many opportunities to further cement its place in the market."
"Our reputation in the business tourism sector goes from strength to strength as we continue to represent high profile companies and achieve successful award winning campaigns for our clients."
Tony Troy, CEO for Principal Hayley commented: "2008 is an important year for Principal Hayley as we continue our European expansion plans. Consequently, we felt we needed a PR agency to tell our success story, and Davies Tanner is the company that best understands our needs. We are confident the team will consistently deliver results to a high standard."
With recent client wins including Emirates Stadium Events, 15 Hatfields – an eco-friendly state–of–the–art conference and events centre and Visit Britain – launching National Meetings Week, 2008 looks to be another successful year for Davies Tanner.
